Magazine Covers
Every magazine and every art director has a different set of challenges with a cover. Some magazines depend heavily on newsstand sales (though the definition of newsstand is quickly changing), whereas those with a largely subscriber base dont need to convince the reader about the value of the content within. Mother Earth News has lots of sell lines and the ideal photo must be carefully composed.
One might be tempted to say it is too crowded with type, but their readers like to know the April/May issue is full and even over brimming with useful stories. The white area is for mail, fortunately that box is not on the newsstand version, but never-the-less an area that must be anticipated by the art director.
I learned long ago that sales and marketing folks decide the covers of publications, for books and magazines. Its their job, with more complex considerations than photographers or writers. One learns to trust the collaborative process, and be happy to work on interesting projects.
And I got to take home a lot of those props the edible ones anyway.
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