Making a Book Cover
The design for a book cover is a complex marketing decision. It is almost always driven by sales and marketing folks rather than the editorial department. For the design considerations of my new book with Tammi Hartung Homegrown Herbs from Storey Publishing, I spoke with their art director Alethea Morrison.
This suggestion of a person doing is important both to make Tammi a real person and to allow the reader to imagine they too can use herbs the way Tammi suggests. The book is not a personality book, so Storey did not want to feature Tammi over the concept of all inclusive information, though once you get inside the book you will see Tammi doing all the procedures she talks about.
In some cases they were cropped quite a bit.
The concept for the cover was to include herbs growing in containers, but the original photo was simply too loose.
A basket of Johnny-jump-ups as edible flowers:
Ohhh … try these as crystalized confections – p. 156
Dill flowering in the garden to illustrate growing techniques:
Tammi made summer lunches come alive with dill …
Propagating Rosemary from cuttings:
By now Tammis nursery has sold these – p. 74
The tiny seeds from a Viola seed pod:
Alethea just wanted a little extra color here 
p.122
Rose petals whipped into herb butter:
We spread this on the fresh bread at our lunches
Echinacea tincture. This mixture with alcohol is called a menstruum:
Color bleaches out as the tincture ages – p. 139
Raspberry throat elixer which is basically a tincture with a sweetener:
The kids will like THIS medicine – p.141
The good thing is it is not just a marketing hype.
It is so nice to be part of a team that delivers what it promises.
Tags: The Camera Always Lies
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